Netflix-The Way Ahead

Case Code: BSTR678
Case Length: 13 Pages
Period: 2007-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Netflix, Inc
Industry : Leisure & Entertainment
Countries : United States
Themes: Corporate Strategy, Business Environment, Business Level Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

The Beginning

Netflix was started in 1997 by Hastings and Mark Randolph as a DVD-rental service and it later became popular for its mail order service. In 1999, it introduced a subscription service in which subscribers could rent as many DVDs as they wanted without any additional cost. The 2001 Dot-com bubble impacted the company adversely and its competitor Blockbuster offered to buy Netflix for US$ 50 million, but Netflix turned down the offer. In 2002, Netflix went in for an IPO and was listed on the NASDAQ..

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